About Me

Marek Rycman

My roots lie in a passionate commitment to computer graphics. Over the years, my experience in e-commerce has taught me the importance of understanding customer needs and the factors influencing their choices. However, it was my constant observation of people's behavior, their reactions to different designs and interfaces, that led me to a point where I discovered the one path where all these passions and skills converge - UX/UI.

Thanks to this path, I can now blend my love for graphics with practical design skills, crafting products that not only captivate with their aesthetics but are also intuitive and useful for users. This fusion of visual appeal with functionality allows me to find professional fulfillment and create solutions that genuinely improve people's lives.


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Expertise

Adobe Creative Suit
Figma
Wordpress
Google Tools
Work

My work experience

As a freelancer, I had the pleasure of working on a variety of projects, including creating packaging, social media campaigns, branding and UI for websites and mobile applications. In my practice, I have designed and implemented many websites based on the WordPress platform.

My graphic skills have contributed to improving the image of many companies, such as Unident Union Dental Clinic, Rehasport, Aneste, Harder and 7 Nutrition.

I implemented and managed an online sales platform for a chain of fitness clubs, I was responsible for implementing tools for sales management and performance monitoring. I planned and implemented nationwide sales campaigns and analyzed and optimized the agency’s activities, including SEO, SEM, AdWords and performance. I was responsible for optimizing the conversion rate, Customer Journey and UX, as well as coordinating and testing software implementations. Additionally, I designed UX solutions for currently created websites and mobile applications.

I managed the project of implementing a new online store based on the MAGENTO platform. My responsibilities included searching for partners, analyzing offers and coordinating project activities. I carried out effective functional implementation and post-implementation tests, ensuring high quality of the final product.

Additionally, I monitored and analyzed e-commerce trends, adapting the project strategy to the changing market needs.

I also supervised the budget, schedule and risk analysis of the project, ensuring its timely and effective completion.

I managed two online stores, including one on the Magento platform. I carried out analysis using tools such as Google Analytics, which allowed me to make effective decisions.

I implemented new functionalities and maintained cooperation with external partners. My activities also included optimizing the conversion process and planning and supervising advertising campaigns in the area of digital and AdWords.

I designed graphic materials for marketing activities and visual identification of the brand and product. In addition, I provided graphic support for foreign markets related to the brand, which required adaptation to various cultural and linguistic contexts. I am involved in developing concepts and introducing new products to the market, as well as creating desktop publishing materials such as packaging, labels, catalogues, magazines and articles.

Additionally, I design sportswear, websites, iconography, banners and graphics for social media. My work covers a wide range of activities related to graphics and design, which allows me to flexibly respond to the needs of clients and the market.

As an initiator and leader, I created a graphics department in an advertising agency, which significantly increased the team’s work efficiency. My areas of specialization include image creation, branding, visual identification, large format design and offset, solvent, UV and digital printing.

Additionally, I deal with internet-adapted design, including advertising campaigns, applications for vehicle fleets, exhibition stands and developing concepts based on briefs.

My experience allows me to effectively manage projects and provide creative solutions that meet customer expectations.

My clients