A personal brand is built at the intersection of two things: a name and a craft. Arrow Cut is a branding project for Kamil Strzała — a barber whose precision and style speak for themselves.
The starting point was obvious. That’s exactly why the solution had to be anything but.
The surname Strzała means “arrow” in Polish — direction, focus, precision. The challenge was translating that into a mark that avoids the literal and the predictable. The logo merges the letter “A” with the silhouette of an arrow — both forms overlapping in a single gesture, creating a sign that reads clearly at any scale, on any surface.
The Mark
The letter A forms the skeleton. The arrow cuts across it diagonally — from arrowhead at the top to fletching at the base. Nothing is decorative. Every line serves a dual purpose: typographic and symbolic. The result is a monogram with the weight of a seal — precise, distinctive, memorable.
The Identity
A visual system built on contrast: deep navy-black palette, off-white, minimal typography. The brand holds its coherence at every touchpoint — from signage to merch to ceramics. An embroidered snapback, a tee, a cup — every surface treated with the same attention to detail as the work done in the barber’s chair.
The Result
A mark that functions as a signature. A brand that builds prestige without saying a word.
